Students from all over Russia and ex-USSR sent their projects to be considered as a part of the Olympiad. The participants studied the market of the given customer, ways of communication with consumers, explored the creative aspect of the project and the impact on the business’ ESG criteria.
''Students have a much wider outlook on ESG. Younger specialists, as opposed to us, have just immersed themselves in it and therefore are unfamiliar with our routine barriers. That is an advantage that aids them in creating something truly revolutionary'', says Nina Ilyina.