Coca-Cola in Russia and «Pyaterochka» organized education events in 10 universities of different Russian cities under the project to a creative collection of clothes and accessories from recycled material.
Experts of «EcoTechnologies» told students about sustainable fashion, values of ecological lifestyle, and principles of waste sorting and recycling of waste. Also, the famous blogger Maryana Ro participated in the lectures.
Further Coca-Cola in Russia and «Pyaterochka» put bins for waste sorting and information stands with QR-code in universities. There is a promotion on this website where students can compete in winning clothes from recycling materials. The company «EcoTechnologies» is the infrastructure partner of the project.