Visitors can learn about waste sorting rules, ecological lifestyle, and waste recycling problems in Russia in this exhibition. The exposition combines the stages of recycling waste, a recreation area, and a waste collection point with a bonus program to motivate visitors. Further, there is a coordinator at the exposition «Zero Waste beach», who can answer visitors’ questions about waste sorting.
The opening ceremony was attended by Breus Roman Alexandrovich, Deputy Head of the Novorossiysk Municipality; Elena Kovaleva, Director of External Relations, Communications and Corporate Social Responsibility of Coca-Cola Company in Russia and Belarus; Savkova Darya, team leader of EcoTechnologies and Shilo Vladimir, general director of the regional operator «EcoYug».
Also, participants visited the Novorossiysk town’s central beach, where was installed double-flow containers for sorting waste under the project, as well as furniture made of recycled plastic.